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Designing trust at first contact: introducing Aiko, MaNaDr's AI health companion

Designing trust at first contact: introducing Aiko, MaNaDr's AI health companion

MaNaDr is a B2C healthcare platform serving patients in Singapore. When the team decided to introduce an AI agent into the patient app, the brief was straightforward on the surface: make it interactive, make it friendly, and drive adoption. What followed was a much more layered design challenge — one that was less about building a chatbot and more about designing the conditions under which patients would be willing to trust an AI with their health at all.

Interested in collaborating?

Let’s connect

© 2026 ZoeyDo. All rights reserved.

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Designing trust at first contact: introducing Aiko, MaNaDr's AI health companion

Designing trust at first contact: introducing Aiko, MaNaDr's AI health companion

MaNaDr is a B2C healthcare platform serving patients in Singapore. When the team decided to introduce an AI agent into the patient app, the brief was straightforward on the surface: make it interactive, make it friendly, and drive adoption. What followed was a much more layered design challenge — one that was less about building a chatbot and more about designing the conditions under which patients would be willing to trust an AI with their health at all.

Interested in collaborating?

Let’s connect

© 2026 ZoeyDo. All rights reserved.

Zoey Do

Connect with me

Works

Designing trust at first contact: introducing Aiko, MaNaDr's AI health companion

Designing trust at first contact: introducing Aiko, MaNaDr's AI health companion

MaNaDr is a B2C healthcare platform serving patients in Singapore. When the team decided to introduce an AI agent into the patient app, the brief was straightforward on the surface: make it interactive, make it friendly, and drive adoption. What followed was a much more layered design challenge — one that was less about building a chatbot and more about designing the conditions under which patients would be willing to trust an AI with their health at all.

Interested in collaborating?

Let’s connect