Designing trust at first contact: introducing Aiko, MaNaDr's AI health companion
MaNaDr is a B2C healthcare platform serving patients in Singapore. When the team decided to introduce an AI agent into the patient app, the brief was straightforward on the surface: make it interactive, make it friendly, and drive adoption. What followed was a much more layered design challenge — one that was less about building a chatbot and more about designing the conditions under which patients would be willing to trust an AI with their health at all.
Interested in collaborating?
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Designing trust at first contact: introducing Aiko, MaNaDr's AI health companion
MaNaDr is a B2C healthcare platform serving patients in Singapore. When the team decided to introduce an AI agent into the patient app, the brief was straightforward on the surface: make it interactive, make it friendly, and drive adoption. What followed was a much more layered design challenge — one that was less about building a chatbot and more about designing the conditions under which patients would be willing to trust an AI with their health at all.
Interested in collaborating?
Let’s connect

Designing trust at first contact: introducing Aiko, MaNaDr's AI health companion
MaNaDr is a B2C healthcare platform serving patients in Singapore. When the team decided to introduce an AI agent into the patient app, the brief was straightforward on the surface: make it interactive, make it friendly, and drive adoption. What followed was a much more layered design challenge — one that was less about building a chatbot and more about designing the conditions under which patients would be willing to trust an AI with their health at all.
Interested in collaborating?
Let’s connect
